YOUR PARTNER IN AI-DRIVEN REVENUE GROWTH

We help B2B tech companies build smarter GTM systems: AI-driven workflows, revenue operations, and sales enablement.

What we do

AI-Driven GTM Systems

Fractional Revenue Leadership

We design AI-powered operating systems for go-to-market teams: agent-based prospecting workflows, automated playbooks, and enrichment pipelines built in Clay, HubSpot, and Notion AI.

Fractional Revenue Leadership

Strategic, hands-on revenue leadership without the full-time hire. We embed with your team to align systems, strategy, and execution, and we stay close to the work rather than handing off a deck.

Go-to-Market Strategy

Fractional Revenue Leadership

Sales Enablement and Training

Clear GTM plans that run from ICP definition through pipeline mechanics, territory design, and forecast rhythm. We stay engaged through execution so the plan survives contact with the quarter.

Sales Enablement and Training

Enablement programs, certification systems, and training tied directly to pipeline execution. Onboarding, playbooks, and coaching built around how your team actually sells.

HubSpot Strategy & Build

Sales Enablement and Training

Sales Tech Implementation

Clean, connected HubSpot systems aligned to your real sales process. New builds, cleanups, and migrations from Salesforce, with reporting your leadership team will actually use.

Sales Tech Implementation

Sales Enablement and Training

Sales Tech Implementation

We select and configure the stack that supports growth without adding complexity: dialers, enrichment, intent data, LMS platforms, and the integrations that make them work together.

how we work

Assess

We start with a short diagnostic of your systems, data, process, and team. You get a written readout of what is working, what is not, and what to fix first.

Build

We design and implement the fix: systems, workflows, playbooks, training. Everything is documented so your team owns it after we leave.

Embed

For clients who need ongoing leadership, we stay on fractionally to run the operating cadence, coach the team, and keep the systems honest.

Selected engagements

Identity and access security startup (seed stage)

Interim revenue and RevOps leadership working directly with the founder and CEO. Built the GTM plan, sales process, and HubSpot foundation, and rebuilt the BDR motion around AI: agent-based prospecting and enrichment in HubSpot and Clay, AI-generated outbound sequences and playbooks, and an operating rhythm that turned the existing CRM database into a working pipeline source instead of a cold list. Stood up the MSSP and channel partner program, including partner training and deal registration, and advised marketing on positioning and demand generation.

Cybersecurity SaaS company (financial services vertical)

Designed and built an AI-driven sales certification system in Notion AI that scores rep responses and delivers coaching feedback automatically, so managers can see who is ready to sell and where each rep needs work. Implemented Gong and wrote seller guidance for the full sales tech stack, giving the team one place to learn how every tool fits into the sales process.

OnDefend, cybersecurity services

Market research and customer and partner interviews to rebuild GTM messaging. Full sales pipeline strategy built inside HubSpot, covering lead management, deal tracking, and reporting. Sales training materials, customer-facing content, and partner enablement infrastructure. Stepped in as interim head of marketing during a leadership gap, working directly with the CEO and COO.

Working with InnovateOps and Julie Nelson has been transformational for OnDefend. Julie’s strategic leadership and hands-on execution have helped us sharpen and operationalize every critical aspect of our growth strategy. She has been an invaluable and trusted partner to our success.

Chris Freedman, CEO, OnDefend

about innovateops

InnovateOps is a Denver-based go-to-market and revenue operations firm working with B2B technology companies from seed stage through hypergrowth. We founded the company after seeing the same problems repeat across startups: bloated tech stacks, misaligned systems, and processes nobody followed. Our work sits at the intersection of revenue operations, sales enablement, and AI implementation, and we measure success by pipeline and revenue, not by the number of tools deployed.

We work with a small network of specialist partners for design, development, and content production when an engagement calls for it, so clients get a focused team rather than a large bench.

Leadership

Julie Nelson, Founder and Principal

Julie has spent more than a decade building go-to-market systems inside B2B SaaS and cybersecurity companies, from early stage through hypergrowth, before founding InnovateOps.

Prior to InnovateOps she held revenue operations, enablement, and marketing leadership roles at Coalfire and Virsec, where her teams cut sales cycles from 18 months to 120 days, grew average deal size by 62 percent, and reduced customer acquisition cost by 54 percent. She has led Salesforce-to-HubSpot migrations at two companies and has hands-on depth across HubSpot, Salesforce, Clay, Nooks, and Notion AI.

linkedin.com/in/julieknelson | julie@innovateops.ai

YOUR PARTNER IN AI-DRIVEN REVENUE GROWTH

What we do

AI-Driven GTM Systems

Fractional Revenue Leadership

Fractional Revenue Leadership

Fractional Revenue Leadership

Fractional Revenue Leadership

Fractional Revenue Leadership

Go-to-Market Strategy

Fractional Revenue Leadership

Sales Enablement and Training

Sales Enablement and Training

Sales Enablement and Training

Sales Enablement and Training

HubSpot Strategy & Build

Sales Enablement and Training

Sales Tech Implementation

Sales Tech Implementation

Sales Enablement and Training

Sales Tech Implementation

how we work

Assess

Build

Embed

Selected engagements

Identity and access security startup (seed stage)

Cybersecurity SaaS company (financial services vertical)

OnDefend, cybersecurity services

Working with InnovateOps and Julie Nelson has been transformational for OnDefend. Julie’s strategic leadership and hands-on execution have helped us sharpen and operationalize every critical aspect of our growth strategy. She has been an invaluable and trusted partner to our success.

about innovateops

Leadership

LET'S TALK

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